Extra-Snowy Winter Should Boost Shopping


Weather Trends, a group that forecasts weather for companies like Wal-Mart and Kohl's, says we're in for an especially snowy winter. This could be good for retailers anticipating one of the worst holiday-shopping seasons ever since people will spend money stocking up on cold-weather gear. Weather Trends chief executive Bill Kirk says, “If a month is 1 degree colder, we get a 1.1% lift so let’s say it’s 4 degrees colder, you get a 4% lift in comps.” He also noted that weather changes had bigger impacts on sales in the five biggest economic slowdowns of the last 24 years than eroding consumer confidence. So now we just need to figure out which candidate can make it snow harder. Pundits? [Heard on the Runway/WSJ]