Michelle Obama told Jay Leno on the Tonight Show on Monday she purchased her yellow outfit online from J.Crew. J.Crew swiftly capitalized on this marketing opportunity by making "Michelle" and "Obama" searchable on their site. Type it in and the gold Pembridge Dot Camilla Skirt she wore pops up. That item skyrocketed to the most-viewed item on the site yesterday, receiving 464 percent more hits than the day before. Traffic on J.Crew's site as a whole increased 64 percent. They must still be dealing with a traffic spike because the site crashed as we tried to purchase the skirt, though it seems to be working fine now.
The top and cardigan she wore were far from overlooked. By yesterday afternoon, the J.Crew in Rockefeller Center pulled all the cardigans off the racks to reserve for customers who called that morning and put them on hold. We called the J.Crew on Prince Street this afternoon, and they had the skirt and cardigan in our size.
A spokeswoman for J.Crew told us the company is "very excited" by the response and could not reveal the quantity of Obama duds still in stock, but said the clothes are "selling out." She added, "We'd love to do a ball gown for her" — as in for the inauguration ball if Obama wins. She said they've tried to approach the campaign but haven't been able to get through. "I think they're thinking about Tuesday." Hm … maybe.
Most Viewed Stories
25 Famous Women on Being Alone
22 Intimate Lost Photos of Marilyn Monroe
The Fashion Executive Who Doesn’t Wear Underwear on Dates
How Angelina Jolie Won the First Big Battle in Her Divorce
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
The Will & Grace Reunion Was Intensely Documented for Social Media
The 6 Best Denim Shops on Etsy
Amy Schumer Went All Out for the Kiss Cam at a Mets Game
Everything We Know About Brad Pitt’s Plane Incident
The Pippa Middleton Look Book
From Our Partners
powered by PubExchange
Latest News from The CutWe’re Very Worried About Brangelina’s French Vineyard
We hope Château Miraval keeps making wine.Prince George Has No Time for Justin Trudeau’s High Fives
No time at all!The Couture Craftswoman Bringing Her Vision to the Street
Christelle Kocher splits her time between Chanel and her own couture-meets-streetwear line.What Fashion Anthropologists Think About the Relentless Cargo-Shorts Boom
There’s a lot going on in those pockets.Madame Clairevoyant: Horoscopes for the Week of September 26
Mars enters Capricorn.Lupita Nyong’o Dropped a Rap Video to Celebrate Her 3 Million Instagram Followers
She debuted a short video on Instagram.Amy Schumer Went All Out for the Kiss Cam at a Mets Game
She had a kiss for her dad and her boyfriend.The Fashion Executive Who Doesn’t Wear Underwear on Dates
This week’s sex diary.Marc Jacobs’s Dog Has His Own Coffee-Table Book
Neville Jacobs, Instagram celebrity.The Will & Grace Reunion Was Intensely Documented for Social Media
Eric McCormack, Debra Messing, Megan Mullally, and Sean Hayes want you to feel FOMO.
Jump those hurdles. Swing from a chandelier.Get Gender-Free Fashion Delivered to Your Hotel Room
Best room service ever.Olivia Wilde and Jason Sudeikis Are Having a Girl
It’s yet another reason to be #NeverTrump.The Newsroom Meets Mad Men in the First Trailer for Amazon’s Good Girls Revolt
Revolt away, girls.Arrest Made in Pippa Middleton iCloud Photo Hack
The hacker reportedly offered The Sun and The Daily Mail 3,000 pictures for a large sum of money.The National Nightmare Is Over: Kim Kardashian Will Vote for Hillary
She’s with her.Dolce & Gabbana Was an Italian Lovefest
The theme was Tropico Italiano.Watch the Salvatore Ferragamo Livestream
Enjoy!Adam Levine and Behati Prinsloo Unveiled Their Baby on Instagram
Her name is Dusty Rose Levine. Awwww.Beyoncé and Tina Knowles Did a Normal Mother/Daughter Thing
Houston’s Solid Gold Beauty Supply received the Queen Bey herself.