BREAKING: Posh Spice to Star in Emporio Armani Skivvy Ads


WWD just interrupted our day to bring us major breaking news, so we'll interrupt our normal blogging cycle to do the same for you: Posh Spice is the next face of Emporio Armani underwear's international ad campaign. Believe it, sisters! The ads shot by Mert Alas and Marcus Piggott will debut for spring 2009.

"Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign?" Giorgio Armani said. "Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business."

As you well know, David Beckham currently stars in the Emporio men's underwear campaign, so this announcement brings their Power Coupleness to unseen levels. However we're surprised by this because Posh hasn't been keen to strip down in any recent photo shoots. Not that we're suggesting she's insecure, because if she's willing to appear in an underwear ad, she obviously has chops. We wonder if the stylists will give her extensions or a weave like Indian Vogue did?

Victoria Beckham, Meet Giorgio Armani [WWD]