Alexander McQueen’s Target Line to Include Studs, Mesh, Mermaids


Yesterday we learned Alexander McQueen would design a diffusion line for Target based on his lower-priced McQ line. Today we have tantalizing details. The line will be available in stores and online from March 1 through April 11, 2009. Prices haven't been determined, but it's inspired by the Duke Spirit, a British band with an affinity for the sounds of late eighties and early nineties grunge bands. Lead singer Leila Moss was McQueen's muse for the collection, which WWD describes thusly:

The collection has a muted color palette of black, white, gray and tan with accents of cobalt blue and bright pink. Studs and mesh give items an edge. For example, a chambray sleeveless shirtdress has stud detailing, there’s a mesh wrap dress and an open yarn zipper cardigan. Graphic prints and silk-screen photographs give tunics, dresses and T-shirts visual interest. The Leila silk-screen T-shirt with a necklace collar was designed for The Duke Spirit lead singer, while other band members are immortalized on a sleeveless jersey T-shirt.

A sateen strapless pleat dress in a tattoo print of mermaids, dice and anchors is an example of McQueen’s penchant for pairing feminine fabrics with tough details — in this case, a studded leather belt.

Alexander McQueen does mermaids and we can afford them? This is too much.

McQueen Kicks Off Target Design Effort [WWD]

Earlier: OMFG: Alexander McQueen to Design Target Line!