If you haven't seen this picture yet, drink it in, bitches, because Beyoncé wore Gareth Effing Pugh at the MTV Europe Awards last night. Beyoncé, who normally struts the carpet in sequined pageant frocks designed by her mom, Tina Knowles, surprised us by going for such an edgy look. But we applaud the choice and think she wore it well. "Gareth Pugh’s work is explosive and she had to wear it. She thinks he is an amazing talent," Beyoncé's stylist, Ty Hunter, told People.com. Now, we don't disagree that Gareth pretty much rules, but we're a little shocked Beyoncé shares our sentiments. We never would have guessed. And we have to wonder if perhaps she chose the dress to combat a certain popular singer who's mentored by Jay-Z and who easily pulls off lesser-known designers like PPQ — Rihanna. Nonetheless, we're glad edgier designers are getting more attention. We hope Beyoncé keeps it up and keeps us interested.
Beyonce's Bold Fashion Choice: "She Looked Fantastic" [Off the Rack/People]