After over seven months of waiting, the Comme des Garçons collection finally launched at H&M this morning. Crowds started lining up at 11 p.m. last night at the Fifth Avenue flagship, and more than 200 people had amassed when the doors flung open at 9 a.m. this morning — a full hour early to the delight of the rabid Comme fans salivating at the sea of polka dots before them. The showpiece $350 black ruffle dress was the first to sell out — that went in five minutes. Same for the polka-dot scarves. At 9:30 the out-of-breath stockboy guessed he had about twenty minutes left of clothes to replenish since they're not staggering stock. Though the crowd had sharpened its claws for this morning's dash, it was less ferocious than mobs that showed up to devour H&M's previous designer-collaboration collections (practically the whole state of New Jersey showed up for the Roberto Cavalli launch). We're guessing this was because of the purchase limit of two items per style. Still, shoppers remained swift, just quieter and more focused. They knew what they wanted (one shopper told us she looked at the look book every day for the past week) and dove for specific pieces. A shopper named Vicki budgeted only $1,000 for the collection. She seemed to be one of the few showing restraint — while moping at the cash register over the sold-out ruffled shirts, we peeked at the registers racking up sales from $200 to $3,000.
If you still want to try to get a piece of the collection, we have a feeling if you go right now, you'll probably be able to buy the men's navy dotted heather tees and the cotton button-up cardigans for women. But the shorts, harem pants, and blazers? eBay, friends.
We can't believe after seven months of anticipation it was all over in just an hour. We feel a little sad. Next stop: Alexander McQueen for Target!
Most Viewed Stories
The Big Secret of Every Dating App: Tech Doesn’t Matter
American Apparel Files for Bankruptcy
‘Truly Ugly Guy With Glasses’ Is Europe’s Most Virile Man
Astrology GIFs for the Week of October 5, 2015
Ellie Kemper Thinks Kimmy Schmidt Would Fit in Well in Greenpoint
Sleater-Kinney on Riot Grrl, Reuniting, and Portlandia
Céline’s Woman-Friendly Triumph
Why Do I Jerk Awake Right As I’m Falling Asleep?
All the Ceilings Women Keep Hitting Their Heads On
From Our Partners
YouTube Star Nicole Arbour Gets Fired From Movie Job After ‘Dear Fat People’ Backlash
5 Must-Have Products for Your Makeup Bag
11 Struggles Every Girl With Glasses Will Understand
Labor Allies Blast ‘Irresponsible’ TWU Ads Attacking Bill de Blasio
powered by PubExchange
Latest News from The Cut5 Things I Want to Wear From Paris: Part 3
Stripes, embroidered separates, and Céline studded boots.Cindy Crawford on Bagels, Instagirls, and Bringing the Supermodel Era to TV
And how she's helping her daughter navigate the pressures of the modeling industry.Right Now the Exercise Pill Is Nothing But a Beautiful Fantasy
It isn't happening anytime soon.How to Get Out of Any Party Conversation
A helpful guide.Stock Up on These Fall Boots Under $300
Sensible lace-ups, sparkly shoes, and more.Toni Morrison on Forgiveness, Segregation, and Why She’d Rather Be a Citizen Than a Taxpayer
Quotes from her talk at the New Yorker Festival.Zendaya Floated Around Paris Like a Cloud
Dreamy.Would You Bone a Guy on a Hoverboard? A Survey
An important poll for our time.This Terrifying Face Mask Is a New Korean Beauty Trend
You'll look like a serial killer, but it gives you extra-soft skin.See Our Exclusive Portfolio From Paris Fashion Week
Another fashion month dispatch from photographer Tomasz Lazar.
We're a nation who hides our snacks.Cheap Thrill: Jacquemus’s Tailored T-Shirt
A signature piece from the "It" designer.All the Ceilings Women Keep Hitting Their Heads On
Ouch.Phoebe Philo Does Not Believe in Hair Extensions
About the strong beauty look from Sunday’s show.Free Rob
There's a Rob-shaped hole on the new Cosmo cover.Queen Ronda Rousey Is the First Woman to Cover Aussie Men’s Fitness
She's flexin' down under.Astrology GIFs for the Week of October 5, 2015
This week's horoscopes.The Big Secret of Every Dating App: Tech Doesn’t Matter
Just like at bars, it's the crowd that counts.
One more way to make weekdays easier.Coddington, Kawakubo Star in Interview Portfolio
They were photographed for a sweeping 60-page section by Fabien Baron.