Donna Karan Does Spring Advertising on the Cheap

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Donna Karan Collection will not shoot an ad campaign for spring 2009; however, the label will advertise with a campaign that consists of images from the runway show. "We felt that given the economy at this time and what's going on, that this was kind of a time to be aware of how to best look at how we can make a difference and what we can do to make an effort to be more conscious of what's happening," said Patti Cohen, EVP of global marketing and communications for Donna Karan. You know, why spend a stimulus package worth of dough on ads with Kate Moss when you don't have to? We have a feeling Kate's going to have lots of free time on her hands.