Dior Homme designer Kris Van Assche hired Jeff Burton (the photographer, not the race-car driver) to shoot the latest ad campaign for his own label. Van Assche praised Burton for his "unique and radical" approach — his specialty is reinterpreting pornography for consumption in a contemporary, seductive way. Burton shot the campaign in a laundromat in Los Angeles with three male porn actors. "Jeff and I discussed a wide range of subjects such as creativity, doubt, pride, shame, family, vulnerability, respect and freedom," Van Assche says. "I didn’t involve myself in the shoot, though — I wanted to maintain the viewpoint of a witness or spectator." We'd say they turned out quite an interesting campaign. Who needs models when you've got porn stars? See the images in the slideshow.

WHEN KRIS VAN ASSCHE MET JEFF BURTON [Dazed Digital]