Though many in the fashion world look at Lauren "LC" Conrad as a fumbling celebrity designer, we have to give her some slack — the girl knows how to market herself. She went right to her biggest fans to make an impact, targeting sorority girls with a national college tour to promote her latest collection. And we didn't want to miss it. Last weekend marked the last stop, closing out at The Estate, a club in Boston, where she sent a supportive, and downright bubbly, bunch of 300 into a tizzy with her appearance. Noticeably bothered by the camera flashes, LC huddled behind the balcony while snapping some BlackBerry photos of the packed house, even though you could barely see the fifteen-foot runway among the sea of blonde hair and belted American Apparel dresses in the audience. Why wasn't Lauren backstage, we wondered? That's what fashion designers do! But, we guess she wanted to be with the people, her people. After the ten sorority models walked (who had to compete to get into the show), she popped out to say thank-you remarks, though she was quickly hushed by the high-pitched, valley-girl screams of her loyal minions. And loyal they are: "Wearing her clothing line tonight was really an honor," said Kimberly Landry, 20, of Northeastern University, who was one of the ten models. But is it worth it? "A cotton dress for $200 is overpriced, just because of the name that’s on it? Come on," a spectator named Andrea told us. "But, I mean, I would totally buy it, just because it’s a Lauren Conrad dress, I totally would." We've seen a glimpse of our future American women, people, and they're all dressing like Lauren Conrad. Totally. Scary.
Most Viewed Stories
Want to Be Better at Your Job? Have a Kid.
25 Famous Women on Being in Charge
Air-Conditioning Really Is a Sexist Conspiracy
The 26-Year-Old Sleeping With Two of Her Neighbors
Charlize Theron Gets a Black Belt in Ghosting
Senate GOP Loses Battle, Sets Up War Over Planned Parenthood
Famous Faces In A New Light
Dress Like a Boss, Even If You’re Not One (Yet)
American Apparel Displays Big, Bushy Bush
UFC Fighter Ronda Rousey Looks Dangerously Confident
From Our Partners
I Got My Vagina High, & I Actually Kind Of Liked It
Father Dies, Son Dies, Grandson Dies
8,000 Years Ago, 17 Women Reproduced for Every One Man
eminem's daughter hailie is officially grown up
powered by PubExchange
Latest News from The CutWhy We Need Older Women in the Workplace
They show us who we want to be.Senate GOP Loses Battle, Sets Up War Over Planned Parenthood
The failed vote set up a government-shutdown fight and ensured the “War on Women” will be front and center in 2016.Praise the Patron Saint of Freaky Ladies
A new documentary gives Adina Howard her due.25 Famous Women on Being in Charge
CEOs, media moguls, entertainers, and heads of state on calling all the shots, demolishing the glass ceiling, and reclaiming the word bossy.
Talking to NPR’s Michel Martin.Famous Faces In A New Light
Raw, honest portraits by Brigitte Lacombe for Neue Journal.Air-Conditioning Really Is a Sexist Conspiracy
It turns out most office thermostats are calibrated with the comfort of a 40-year-old man in mind.Dress Like a Boss, Even If You’re Not One (Yet)
Business bras included.Cara Delevingne Wore Pink Hair and Bacon Boxers
Typical festival attire.This Sticker From Korea Actually Shrinks Zits Overnight
The best thing to happen to stickers since Lisa Frank.
New Tiger Beat, same obsession with long-haired heartthrobs.A Chic, Artistic Way to Carry Your Laptop
Presentation counts.Astrology GIFs for the Week of August 3, 2015
A period of profound creativity.
Molly Bair and Lineisy Montero continue their rise to stardom.Outfit of the Week: Coral Mules and Blush Culottes
Yet another way to wear the pants of the season.Gallery: Early Photos of Suffragettes
The women who campaigned for the right to vote in the U.K.Want to Be Better at Your Job? Have a Kid.
Trust me.See Ronda Rousey Verbally Destroy Her Opponents
She definitely doesn't mince words.8 Actually Good Things That Happened This Week
Baby elephants and babies obsessed with personal-injury lawyers.‘Pussy Pouches’ Are Here to Combat Manspreading
We spoke to designer Rachel Feinberg about her new line of bags.