Leighton Meester Lands Reebok Ad Campaign; Carla Bruni to Do ‘Rolling Stone’ Cover?

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• Leighton Meester is the new face of Reebok. That makes her the second Gossip Girl star after Ed Westwick to star in an ad campaign for sneakers. What — were all the argyle sweaters spoken for? [Insider]

• Hot Topic's profits increased 11.4 percent in the quarter ending November 1 thanks to Halloween and sales of Twilight movie merchandise. [DNR]

Carla Bruni stopped by the offices of Rolling Stone yesterday to meet with the editorial staff about her upcoming album, leading to speculation that she might be in the running for a cover. [WWD]

• Members Only is launching a denim line. Styles include the hand-ripped vintage-inspired Ripper; the Sharpei, with pleats at the knees and hips; and the white Graffiti with pink and orange accents. [WWD]

Prada is launching the Prada Link, a leather braceletlike timepiece that also alerts the wearer to Prada phone calls and messages. [WWD]