Marc Jacobs and Renzo Rosso are teaming up to produce Marc Jacobs's menswear. Starting with the spring 2010 collection, menswear will be licensed and produced by Staff International SpA, part of Rosso's Only the Brave company.
Rosso's fashion portfolio is expanding exponentially these days. Only the Brave already has Maison Martin Margiela, Viktor & Rolf, Vivienne Westwood, Dsquared2, and Diesel in his roster. Adding Marc to the mix only furthers Rosso's fashion cred, though his recent Margiela addition seems to be what convinced MJ & Co. to sign on.
“If it’s good enough for Martin Margiela, it’s good enough for me,” commented Robert Duffy, president of Marc Jacobs International. “We have many different divisions, labels and price points in our men’s wear division and I think [Staff] can be of great help in developing all of these projects.”
So what does all this mean? First, it means menswear is a very viable market, and only going to become more so. Second, these economic times may be rough, but we're apparently still buying designer clothes. (Go us!) Third, Renzo Rosso cannot be stopped. And last but not least, if Martin Margiela is doing it, so should you.