We're not sure if we're ready for this, but here goes: Michelle Obama's daughters, 10-year-old Malia and 7-year-old Sasha, are starting to be seen as fashion trendsetters. The labels who made the dresses they wore on election night are trying to cash in on the publicity. Biscotti Inc. — maker of Malia's silk taffeta dress — sent out a press release about it, of course. But they sold out of the dress long before Tuesday, so they lost out on a sales boost. (Neiman Marcus still has some in stock online, and sales of the piece were up Wednesday.) The company that made Sasha's black dress, Gerson & Gerson Inc., has been calling retailers to let them know the $72 dress was theirs, and they have also sold out of the piece. They plan to reincarnate the garment for future seasons and have even named it "Sasha."
We feel a little weird looking at kids as young as Malia and Sasha as trendsetters. It begs the question: How much should they be in the spotlight, and should it be for their clothes? We understand clothing makers want to reap the benefits of the publicity, and the high-end kids'-clothes market is hot right now (thanks, Suri Cruise!), but it seems rather unfair to place so much emphasis on their image at such a young age. They have four years of high school for that, and that's hard enough.
Cashing in on The Sasha Obama Connection [Heard on the Runway/WSJ]
First Daughter Malia Obama — Fashion Trendsetter in the Making? [Heard on the Runway/WSJ]
Most Viewed Stories
Josh Kushner, Ivanka Trump’s Brother-in-Law, Was Reportedly Spotted at the Women’s March
A Scene from the D.C. Women’s March
Bernie Sanders Wore the Only Appropriate Outfit to Trump’s Inauguration
Pro-Choice and Pro-Life Marchers Came Face-to-Face at the Women’s March
Why the Election of 9 Black Female Judges in Alabama Matters
Taylor Swift Won’t Save Us From Donald Trump
The Greatest Signs From the Women’s March
16 of the Cutest Kids at the Women’s March
Madonna to Women’s March Detractors: ‘F*ck You’
Over 1 Million New York Women Will Have Access to Free Contraception and Abortions
From Our Partners
Who What Wear
powered by PubExchange
Latest News from The CutThe Former Hillary Clinton Campaign Fellow Who Organized in Wyoming
“I feel like I did my small part in Wyoming, and next month I’m going to Taiwan.”Simone Rocha’s First U.S. Store, AYR Goes Brick-and-Mortar, and Upgraded Chip-and-Dip Bowls
What’s new in New York stores.Moms and Kids on Why They Marched Together
See photographer Dorie Hagler’s portraits.Strength in Numbers: Marching on Washington With Planned Parenthood
The country’s most threatened organization isn’t going to take this administration lying down.This Weekend, Protest Moved From Radical to Sensible
A dispatch from the Women’s March on Washington.Museums Across the World Are Collecting Women’s March Signs
The protest signs won’t go to waste.Calvin Klein Quietly Unveils First Raf Simons Collection
“To celebrate American women and American fashion.”46 Signs From the Women’s March on Washington
Photographer Gillian Laub captured some of the best.Watch: Mothers and Daughters Marched Together in D.C. at the Women’s March on Washington
“I brought her to fight for herself.”13 Marchers on Why They Traveled Far and Wide to Get to Washington
“They are our neighbors, our friends and our sisters, and we felt we needed to be here.”
Photographer Andres Kudacki captured moving details.See Stunning Portraits From the Women’s March on Washington
Grace and determination were on full display.Watch: This Woman ‘Came of Age’ During the 1960s Women’s Liberation Movement. Yesterday, She Marched in D.C.
“I don’t get it, and I will endure. I will continue.”This Aerial Video Shows the Insane Scale of the Women’s Marches Across the U.S.
Video shot by aerial cameras show hundreds of thousands of women taking to the streets on Saturday.Pro-Choice and Pro-Life Marchers Came Face-to-Face at the Women’s March
They had warring chants.Watch: Over Half A Million People Took to the Streets for the Women’s March on Washington
VIDEO: It’s said to be one of the largest mass demonstrations in the history of the U.S.Here’s What Gloria Steinem Thinks You Should Know About Donald Trump
“We think he holds all the power … but that’s not true.”16 of the Cutest Kids at the Women’s March
Kids of all ages marched all over the globe to protest Donald Trump on Saturday.A Scene from the D.C. Women’s March
“I witnessed something that gives me hope.”See Photos of the Women’s Marches Around the World
More than 4 million people turned out globally.