It's hard for us to focus today, bear with us. But let's all think back to last week, when we were still in dark times. Our only shining beacon was the news that Posh was about to strip down for Emporio Armani underwear ads. (We've heard the ads are simply amazing.) Nothing like another Beckham baring it for our viewing pleasure. Of course, this isn't the first celebrity-laden underwear ad to capture our hearts (we said hearts, people). The last decade or so has been filled with near-naked celebs posing for the camera, and some models have become famous solely on what they barely cover up. (Thank you, Calvin Klein!) From Marky Mark to Eva Herzigova's famous breasts, take a walk down skivvy lane with us. Leer, ogle, enjoy our unmentionable slideshow.
In 1992, Marky Mark (as he was then known) was featured in his drawers with a very young and apparently freckled Kate Moss. Moss said about Wahlberg in a recent Interview story, "At the time he was such a dickhead. He wasn't very nice."
Tyson's 1993 Polo ad is almost sedate in comparison to the skin we see nowadays. But his eyes are so mesmerizing. Smoldering even.
Do we need to say anything about this? It's just so wonderfully homoerotic. Their crotches are almost touching! This was back in the gender-bending, rule-breaking late nineties. Oh, the good ol' days.
In 1997, Eva Herzigova stopped traffic -- literally -- when a billboard of her now infamous Wonderbra ad went up in London.
Oh, Travis. You'll remember the stir caused by this one's package back in 2002. A 60-foot version of this ad appeared on Oxford Street in London. Uproar followed. The Advertising Standards Authority had to actually deem it unoffensive. Go ahead, stare a little more. We know you want to.
Gisele's been in so many ads where she writhes, straddles chairs, and pouts for the camera, that it was hard to pick just one that was our favorite. Until we remembered the striptease. This is from around 2003-2004, and all we can say is, you're welcome.
Swedish soccer hunk Freddie Ljunberg may have turned us on to the sport even before Beckham (he signed with Calvin between 2003 and 2007). Greased up and pulling his skivvies down? We need some air.
In August 2007, Djimon Hounsou's Calvin Klein ads made us blush. And made many feel a bit ... inadequate.
Sure it's not as nipply as the perfume ad Mendes did for Calvin Klein, but these underwear ads are still pretty damn hot (March 2008).
This series of six Internet movies released in May 2008 tells a tale of a bride's big day gone awry, featuring the one and only Kate Moss. Though she's been replaced by Helena Christensen as AP's face, Kate will always be remembered fondly for this.
With the release of David Beckham's ads in June this year, the world collectively had one thought: Posh is one lucky gal.
Lest you think all the skin came from Calvin, Nelly showed off his assets for Sean John in July 2008. So ... chesty.
Is 2008 the year of the sexy male underwear ad? If Garrett Neff's ads are anything to go by, yes. Shot by Bruce Weber, these took undie ads to a whole new level. He's not even wearing them!
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