Earlier this week we learned Betsey Johnson would forgo a Bryant Park show for undisclosed reasons, which anyone could deduce amounted to saving money (no shame in that these days). The Wall Street Journal reports today that Johnson will do a presentation in her 5,000-square-foot showroom for Fashion Week, which will cost about 50 percent less than her typical $300,000 to $600,000 runway show. Betsey Johnson CEO Chantal Bacon also let slip this nugget:
Ms. Johnson is planning a limited-edition design collaboration with a retailer that will likely launch in the fall. (She declined to offer specifics on the collaboration.)
Again, one can easily deduce a diffusion line for H&M or Target is probably in Betsey's future. Since luxury is on the way out, we expect to see more and more designers jumping on the diffusion bandwagon to reach a wider customer base. And we're surprised Betsey hasn't done this sooner. She's perfect for the diffusion market.