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Betsey Johnson Might Have a Target or H&M Line in the Works

Earlier this week we learned Betsey Johnson would forgo a Bryant Park show for undisclosed reasons, which anyone could deduce amounted to saving money (no shame in that these days). The Wall Street Journal reports today that Johnson will do a presentation in her 5,000-square-foot showroom for Fashion Week, which will cost about 50 percent less than her typical $300,000 to $600,000 runway show. Betsey Johnson CEO Chantal Bacon also let slip this nugget:

Ms. Johnson is planning a limited-edition design collaboration with a retailer that will likely launch in the fall. (She declined to offer specifics on the collaboration.)


Again, one can easily deduce a diffusion line for H&M or Target is probably in Betsey's future. Since luxury is on the way out, we expect to see more and more designers jumping on the diffusion bandwagon to reach a wider customer base. And we're surprised Betsey hasn't done this sooner. She's perfect for the diffusion market.

Betsey Johnson’s Survival Strategy [Heard on the Runway/WSJ via Racked]

Photo: Getty Images

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Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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