Dolce & Gabbana’s Online Magazine Spreads the Holiday Cheer

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Way back in September, Dolce & Gabbana launched its own online magazine, Swide; since then, it's been quietly floating under the radar — until now. It's all kinds of quirky, especially the blog called Behind the Seams, full of jokes about Botox and forgoing desserts that speak to every kind of fashion stereotype. For all we know, it could be written by an Italian publicist who's projecting. It's updated daily, and a recent post on Milan features Victoria Beckham when she made an appearance with the designer duo last week. And to top it off, today Domenico Dolce and Stefano Gabbana posted video of their heads on elf bodies singing Christmas carols — we admit, we cracked a smile. Now if only all designers were technologically inclined enough to get down as elves, it'd be quite the merry holiday.

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