Inside Vera Wang’s New Soho Store


Vera Wang's Madison Avenue flagship store just got a baby sister — the designer opened a second shop in Soho last week. We've waited a long time to see how this new outpost would turn out, since plans of the store were first announced two years ago. But the 2,500-square-foot space is bright, clean, and happy. The store houses the ready-to-wear and Lavender labels, fragrances, and accessories on two levels of floor space mapped out to resemble a white light box. And though there are headless mannequins dangling from the ceiling wearing Vera's creations, they don't unnerve you. Designed by Gabellini Sheppard Associates, LLC, the store serves as a bright beam in the Soho shopping district, literally, as you can see the bountiful bulbs from outside. Plus, the pure feeling serves as a nice deterrent from the darker economic times. Perhaps it might even serve as an indicator for a bright retail future.

Vera Wang, 158 Mercer St., nr. Prince St. (212-382-2184); Mon.–Sat. (11–7), Sun. (12–6).