Karl Lagerfeld will shoot a Chanel handbag campaign inspired by Colette's Chéri novel, about the relationship between a young man and a woman almost twice his age. Model Baptiste Giabiconi, who appeared in Lagerfeld's silent film, will play the young man, and Jerry Hall will play the cougar. Giabiconi will appear "seeking her affections on a bed strewn with a quilt — and a quilted bag," according to WWD. On the heels of Madonna's Louis Vuitton ads, we're glad to see fashion designers not ignoring women over 50 this season. After all, aren't they the ones buying this stuff anyway? We do wonder if they're shooting this at Karl's home in Vermont. You know, eating Ben & Jerry's together on the front porch in the evenings and riding cows during the day.

HALL MARK [WWD]