Skip to content, or skip to search.

Badgley Mischka Fights the Recession With Lower Prices

Badgley Mischka, Spring 2009

Badgley Mischka plans to lower prices of their fall 2009 collection in hopes of selling more product. It's unclear how much they'll mark down their wares as they're still ironing out details. The chairman of Iconix Brand Group, Inc., which owns the label, told The Wall Street Journal, "We realize the world is different … People who are pretending that nothing’s going on are not thinking properly. We have to react and give the consumer great value for great fashion.” Floor-length gowns from the Badgley Mischka Platinum collection cost about $1,000 at Neiman Marcus. But that's different from the couture line, which would easily run you thousands more. So we'd say there's some wiggle room.

Badgley Mischka to Lower Prices [WSJ]

Photo: Imaxtree

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue