Check Out Kenneth Cole’s New Billboard on the Hudson

Clockwise from top left: Editor's Satchel by J. Crew, Franklin Messenger by Club Monaco, Calfskin Hobo by Tod's, Daniel Carry On by Leonello Borghi, Violet Satchel by Botkier

Kenneth Cole's new West Side Highway billboard is meant to "give thanks to those who saved and rescued the passengers of US Airways flight A320," which emergency landed in the Hudson last week. As far as advertising goes, we think this is pretty great. Some might be pussyfooting around wondering if it's "too soon" but Cole is making hay. Here's hoping the fall collections are equally bold.