LVMH Is Financing Gareth Pugh

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Gareth Pugh, fall 2009. Photo: Imaxtree

It was anyone's guess as to what Delphine Arnault, LVMH head Bernard Arnault's daughter, was doing at Gareth Pugh's men's show in Paris on Sunday night. Now, Bernard himself has confirmed that LVMH is financing Pugh's shows. "He's an interesting designer, and it's good to support him," he said. "But LVMH does that with many talented people, even musicians." The rumors about Pugh being eyed to take over design at Dior Homme haven't quieted. After his men's collection, heralded by critics as a technical masterpiece, we can't wait to see what he's got in store for the ladies at Paris Fashion Week in just a few weeks. With LVMH's money, it should be off the chain(mail). Will Beyoncé put a ring on it? Stay tuned.

In Support Of Pugh [British Vogue]