Obama’s Environmental Policy Shakes Up Cosmetics Executives; Axe Actually Attracts Women

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Saving the earth, one beauty product at a time. Photo: Getty Images

MAKEUP
• Executives in the cosmetics industry are worried that Barack Obama may change the environmental policy to push for more regulations of certain chemicals. If he does, cosmetics companies would have to pay more for environmental-danger tests. Boo freaking hoo. [Cosmetics Business via Beauty Counter]

• Gray is overrated for the smoky eye, says David Hernandez, makeup artist for Make Up For Ever. Update a gray eye with raspberry, yellow, and blue-black hues while using the same smoky-eye techniques. Clever. [Beauty and the Blog]

FRAGRANCE
Valentino's launching a new pink floral fragrance next month. Won't you let Valentino be your Valentine? [Now Smell This]

• A new British study reveals women are indeed attracted to men who wear Axe Body Spray. However, the reason is that the spray makes men feel more attractive and thus come across as more confident. Yeah, doesn't drinking do that too? [Gawker]

HAIR
• The barbershop Reamir & Co. continues to expand — so far they have seven locations in the five boroughs, with plans to open two more this spring. And they even have a new spokesperson, Japanese actor Cary-Hiroyuki Tagawa. Now that's the kind of growth we like to see (ahem, economy). [WWD]

• Ted Gibson's hair line is now available at Target. Rejoice. [Spoiled Pretty]