Video: Calvin Klein Revives Scandalous Jeans Commercials

By
Gareth Pugh, fall 2009. Photo: Patrick McMullan

Calvin Klein still hasn't learned its lesson. After networks banned the Obsession fragrance commercial in which Eva Mendes bared the edge of her nipple, the brand is coming out with an even racier jeans ad. The Mendes ad never made it to television in this country, but we're glad that didn't stop Calvin Klein from giving it a second go. The label hasn't made a jeans ad for television since Brooke Shields went commando in the eighties. Steven Meisel shot the new spot, which networks have already deemed too racy for late-night cable television. It consists of models making out with and groping each other on a dingy couch, wearing nothing more than Calvin Klein jeans and body grease. The models are Edita Vilkeviciute, Anna Selezneva, Anna Jagodzinska, Natasha Poly, Vladimir Ivanov, and Danny Schwarz. So four girls and two guys. Yes, there is a threesome scene. Yes, there are more nipples. Needless to say, Calvin Klein will have to edit the commercial so it can air in the U.S. But Europe gets to show this version. Because if anyone in the U.S. sees a bare breast for a millisecond, children will die, obviously. Click on and enjoy.


Calvin Klein Steams Up the Air Waves [WWD]