What Has Michelle Obama Done for Isabel Toledo?

Clearly Barak Obama hasn't graduated from the Thom Browne school of pant lengths.

Washington Post fashion critic Robin Givhan just went on NBC to explain to fashion-clueless Brian Williams what Michelle Obama's inaugural endorsement means for Isabel Toledo. Givhan explained that Toledo's business is very small, and she doesn't advertise because it's beyond her budget. Before this morning, Toledo's name was known well within the design industry, but not much outside of it. Now she's as good as household.