A Preview of Adidas’s New SLVR Label


Despite the buzz-kill of cutbacks this Fashion Week, Adidas is launching a new line called adidas SLVR. Billed as a sibling label to Y-3 and adidas Originals, the debut collection touts minimalist, ecochic designs focusing on fabrics like sustainable organic cotton, soybean fiber, bamboo, and water-resistant nylon. While the mostly black-and-white basics aren't going to stop traffic, we like the creative, waste-conscious concept behind some of the key looks: The draping Zero Waste Tee is made of one swath of fabric stitched with a single seam, and the 7 Piece Shoe scales back the 25-plus parts that make up a standard sneaker. The SLVR apparel, footwear, and accessories will be unveiled in a new store opening at 108 Wooster Street on February 17. (A new line and a new store? Take that, recession!) New York gets first dibs — after Fashion Week, the label will be rolled out globally. Click ahead for a preview.