Once Perennially Late, Now Always on Time, Jacobs Still Makes a Statement

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On time is the new fashionably late, apparently. Marc Jacobs started promptly for the third consecutive season, and finished even faster: At 8:01 p.m. to 8:08 p.m., by our watch, the show lasted just eight minutes. Nina Garcia and Joe Zee were among those who arrived too late for seats, but others seem to have gotten used to the new regime.

"I knew it was going to be on time," Carine Roitfeld told us afterwards. "I just didn't know it would be so fast!" she said, looking a little dazed. Bergdorf Goodman's Linda Fargo also learned from the last two shows, describing the new punctuality "like Zen. It's so peaceful. I don't know what to do with myself."

Paper's Mickey Boardman had a theory. "He's basically taking everything he started and flushing it down the toilet," Boardman told us. "He's the one who created the giant stadium-sized rock show with 2000 people and every celebrity and now ... I mean, I was the biggest celebrity at that show." Boardman saw shades of Stephen Sprouse, but was most impressed with the hair and black lipstick. "It's so not pretty," he said. "For me it's not a 'fuck you' to the fashion world. It's a big, 'Fuck you, recession.' It harkens back to when he was a young kid and going to clubs. It was such a celebratory 'fuck you.'"

But not that celebratory: "Ten minutes and it was done," Boardman said. "It was like not wanting him to climax: 'Keep it going. I want more.'" We thought it felt more like when a guy climaxes and then immediately falls asleep, but really, who's keeping track?

Watch a slideshow of the Marc Jacobs collection.