Marc Jacobs Wasn’t Supposed to Change the Louis Vuitton Monogram

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Theyskens and the new Ricci spring ad campaign. Photo: Getty Images

Marc Jacobs on his new Stephen Sprouse collection for Louis Vuitton: "We broke all the rules that season. I had been told we were not allowed to change the monogram ... I had been trying to follow the rules and do what everybody told me until it got to the point where I realised that's not why I was brought in here. I'm here to do something to make this young and cool and contemporary and of the moment. I wanted to use Stephen's graffiti specifically because it meant something to me. Stephen as an artist, Stephen as a New York figure. It had the credibility of street, but also this sort of style of somebody who was a fashion designer." [Guardian UK]

See Marc talk Sprouse on video here and a slideshow of the Sprouse line here.