Richie Rich’s Fall Line to Include Swimsuits, Neon

Jerry Hall for Chanel, shot by Karl Lagerfeld.

Richie Rich says his new line debuting at Fashion Week next week will be "head-to-toe wearable." That means ruffled silk dresses, lip prints, Keith Haring–inspired graphics and swimsuits (for fall, mind you) in a "happy palette" of hot pink, neon yellow, and blue. Pieces will start at $29.99. As for Traver Rains, who designed now-defunct Heatherette with Richie? “I’m still very close to Traver, but it’s kind of like being in a band,” Richie says. “Now I’m a solo artist, like Beyoncé and Gwen Stefani.” [WWD]