Lindsay Lohan Launches Self-tanner Called Sevin Nyne

By
Are you sold? Photo: Courtesy of Sevin Nyne

Lindsay Lohan's 6126 leggings line was a smash hit, so it only makes sense for her to follow it up with a line of self-tanner, launching April 15. Sticking to numerical nomenclature, LiLo decided to call the self-tanning mist Sevin Nyne, a play on her favorite numbers (because she can, okay?). Originally Lohan planned to launch Sevin Nyne under Stay Gold LLC, the company she founded along with three other ladies for her 6126 launch, but for some mysterious reason, those plans fell through, aptly named though that company may be.

Lindsay devised the product with Lorit Simon, a "tanning expert" who has bronzed the starlet over the years for events and fashion spreads. DHA is the active ingredient, and the spray doesn't contain any chemicals. Other ingredients include caramel, Chardonnay extracts, gogi berry, and a sugar-coconut base. The color lasts for four to five days, which isn't very long, so you'd have to buy a lot of it to stay tanned sans sun for the summer. But hey, Lindsay's got to make money in These Times, too. And we will admit, it kind of sounds delicious.

Glow On: Lindsay Lohan Launches Self-Tanning Mist [WWD]