Kids’ Spa Days Are All the Rage; New Men’s Colognes Smell the Same

The curls run amok.

• Kids today are beauty-obsessed: "Five-year-olds have spa days and pedicure parties … teens get laser hair removal, the most common cosmetic procedure of that age group … By the time your 10-year-old is 50, she'll have spent nearly $300,000 on just her hair and face." [Newsweek]

• Castanea Partners, the company that owns Betsey Johnson, just bought a majority of the Urban Decay cosmetics brand. They like that it targets young people. [WWD]

• Jonas brother Joe likes to wear his hair straight, but he showed up to the Nickelodeon Kids' Choice Awards this weekend with curly hair. Travesty. Whoever lost his CHI iron should get fired. [Stylewatch/People]

• Jennifer Lopez debuted thinner, wispier bangs when she was in Tokyo. We approve. [Beauty Counter/]

• New men's spring fragrances, like Prada, Burberry, Gucci, John Varvatos, and more, all smell the same. [LAT]