The latest in the slew of (obvious) women-shop-to-cheer-themselves-up scientific studies links PMS to increased spending. A new study of 443 women ages 18 to 50 shows that women spend more in the ten days leading up to their periods, known as the luteal phase. "Spending was less controlled, more impulsive and more excessive for women in the luteal phase," Professor Karen Pine, who conducted the study, tells the Daily Mail. Findings show that the 153 women who were in the luteal phase at the time of the study had less control over their spending habits. Two-thirds of them said they made impulse purchases and 57 percent said they overspent by more than $35. "[Shopping] is also a socially sanctioned way to deal with emotional overload compared to turning to drink or drugs," Professor Pine explains. Well, that explains why we don't have this problem! (Kidding ... Sort of.)
Scientists proved a long time ago that they don't call it retail therapy for no reason, so this isn't exactly earth-shattering research. Women get luteal, they shop more, they feel bad about it, they shop more, they get luteal again — it's a vicious cycle. "Many women say shopping has become an emotional habit," researcher Simonne Gnessen adds. "Instead of spending because they need the goods, they spend for the thrill that buying gives them." So shopping is not about needing. Thank you for enlightening us, scientists.
Most Viewed Stories
Here’s the Official List of Speakers for the Women’s March on Washington
This Conspiracy Theory Will Change How You Feel About the Bachelor Villain
The Ultimate Guide to Preparing for the Women’s March
15 Protest Sign Ideas for the Women’s March on Washington
Your Guide to Peeing During the Women’s March on Washington
Bernie Sanders Reviews the Balenciaga Men’s Collection
Inauguration Committee Chairman Says Kanye West Wasn’t Invited to Perform Because It’s a ‘Typically and Traditionally American’ Event
Sexual Assault in the Amazon
The Sheer Perfection of Donald Trump’s Golden Shower
Feeling Anxious on Inauguration Day? These Art Museums Are Offering Refuge
From Our Partners
powered by PubExchange
Latest News from The Cut10 Alternatives to Goop’s Sold-out Vaginal Jade Eggs
The resale market is probably booming.9 Books We’re Reading Right Now
Read with us.This Black Panther Leader’s Daughter Reclaimed His FBI File As Art
Artist Sadie Barnette turned to her father's FBI file for this New York exhibit.Kristen Stewart Co-Authored a Research Paper on Artificial Intelligence
She used the technique in her new film.The 5 Most Compelling Jewels in the Winter Antiques Show
Rubies, diamonds, and a Salvador Dali ring worn by a socialite.Serena Williams Tells Reporter to Apologize After Criticizing Her Winning Performance
“That wasn’t very kind. You should apologize.”There’s New Reason to Be Worried That Trump Will Slash Funding to Violence Against Women Programs
The Department of Justice currently administers 25 grant programs authorized by the Violence Against Women Act.Aughts Prom Favorite BCBG Is Closing Stores and Restructuring
The decline and fall of the American mall continues apace.Busy Phillips on Margaritas, Skin Care, and Getting Ready for Awards Shows
“I need some guacamole in my life.”What Abortion in America Looks Like Right Now
Seven stories about a pro-choice movement under attack.
“There’s one First Lady, and she’ll do remarkable things.”How I Get It Done: Miko Branch, Co-Founder of Curly Hair-Care Product Line Miss Jessie’s
On keeping her office organized, deciding to take time out for herself, and why she still works in the salon.Johnny Depp Finds Redemption at the People’s Choice Awards
After domestic-violence allegations, the actor won the Favorite Movie Icon award.See All the Red-Carpet Looks From the People’s Choice Awards
All the fan-favorite stars gathered at the Microsoft Theater in Los Angeles.How Long Until Someone Breaks a Priceless Piece of Art During the Met Museum Workout?
A new form of fitness.Louis Vuitton x Supreme Is Here to Tantalize the Hypebeast in Your Life
This is what happens when two logos love each other very much.Preview a Beloved New York Art Gallery’s First Show in Its Airy New Location
Victoria Munroe Fine Art has reopened in a townhouse, the perfect spot for viewing 19th-century architectural drawings and a flock of rare birds.Can Learning How to Coupon Save Me Money?
There’s more to discount shopping than binders full of newspaper clippings.Artists Are Illustrating the Donald Trump Resistance in This Tabloid Paper
Resist! aims to capture the sentiment of a specific slice of postelection America.Jude Law’s Daughter Will Be Everywhere This Year
The 16-year-old model is a rising star.