In this holy week of Passover and Easter, the heavens have blessed us with two manty stories in as many days. Yesterday we learned that pink men's briefs were enjoying increased sales. Today, WWD treats us to a lengthy article on the latest in popular men's fashion statements: eye-catching underwear waistbands that peek out from low-slung pants.
The waistband — originally tasked with the humble job of keeping the garment on the hips — now functions as part billboard and part design lab, where underwear companies experiment with color and pattern, new printing techniques, larger widths and oversize logos.
“They used to be pretty basic, but now they are like sneakers: their fun colors and patterns say something about the guy that is wearing them,” said Michael Kleinmann, president of underwear e-tailer Freshpair.com. 2xist's spring waistbands come in ombré and tropical colors. The brand's fall underpants come with color-blocked waistbands in metallic and autumnal hues. Calvin Klein's new waistbands come in multicolored stripes, neon, patterns, and texture. We are all for straight, American men embracing trends like neon, metallic, and ombré, and if they have to start with innerwear, so be it. So be warned, ladies: if you bring a guy home in the coming weeks and discover he's wearing neon-pink-and-white-ombré underpants with raised metallic-silver lettering, acid did not necessarily fall into your drink when you weren't looking. You may have just picked a very fashionable fellow.
Most Viewed Stories
Rob Kardashian and Blac Chyna Reportedly Broke Up
Donald Trump Spent the Morning After the Debate Fat-Shaming Miss Universe, Again
It’s Finally Possible to Understand What Happened to Amanda Knox
Hillary Clinton’s Sickest Debate Burns
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
2009 Called — It Wants Its Vogue-Versus-Bloggers Fight Back.
22 Intimate Lost Photos of Marilyn Monroe
Former Miss Universe Becomes U.S. Citizen So She Can Vote Against Trump
Area Woman Interrupted by Man 25 Times in 26 Minutes
Our Scowling Hero Breaks a Smile
From Our Partners
powered by PubExchange
Latest News from The CutExtravagant Makeup Inspired by Marie Antoinette’s Insane Beauty Routine
CR Fashion Book’s latest shoot.Preschool Teachers May Be Racially Bias Against Students, a New Study Found
The findings of a new study show how deeply rooted racism may be.Ask Polly: Should I Try to Help My Alcoholic Friend?
You’ve already done all you can.Kim Kardashian Says She Developed Thick Skin for the Haters Thanks to Kanye West
She says she used to cry when mean things were said about her.Chelsea Clinton Says She Didn’t Initially Know Her Mom Had Pneumonia Because She Was Trying to Power Through It
She says she found out when her mom showed up at her apartment on September 11.Men Who Protested Ryan Lochte’s Presence on Dancing With the Stars Are Charged With Misdemeanors
Two men were charged with two counts of misdemeanors on Monday.Serena Williams Refuses to ‘Stay Silent’ About Racial Inequality
“It’s not how far we have come but how much further still we have to go.”Young Girl Calls for End to Police Brutality in Heartbreaking Speech
It’s a devastating plea.The Y Has Returned in a Big Way to YSL
This is what Saint Laurent looks like post-Hedi.The Most Dramatic Backstage Photos You’ll See All Fashion Month
Preview the book Landon Nordeman: Out of Fashion.
An old cartoon echoes some very modern anxieties.This Lipstick Was Designed by a Woman Who Can See 100 Million Colors
Maureen Seberg can see so many more colors than you.Brad Pitt Skipping Premiere to Focus on ‘Family Situation’
The actor may be gearing up to tell his side of the story in the tabloids this week.Please Help Wesley Snipes Find His Leather Jacket
He will be cold without it.The President of NARAL on What Abortion Means in This Election
It signals how the candidates feel about women.YogaToes Cured My Lifelong Fear of Bunions
The stretch feels like a backbend—but for your feet.Amy Schumer Just Broke a Major Milestone for Women in Comedy
She’s the first woman to land on Forbes’s list of the highest-paid comedians.The Very Uncomfortable Experience of Rewatching Election in 2016
An ambitious woman and the angry men who want to stop her.Ivanka Trump Is Great for Women, Says Man Married to Ivanka Trump
Ivanka Trump is the perfect person to handle “women’s issues,” according to her husband.World’s First 3-Parent Baby Is a Healthy Boy
He was born in Mexico to Jordanian parents.