You know times are rough when people start considering the possibility of selling tickets to Fashion Week — as in, for normal people. WWD asked designers back in February if they'd consider doing this to make money and heighten publicity, since the paper's informal poll of 105 women on New York streets revealed they'd pay, on average, $160 per seat. Which is pretty ridiculous if you ask us, since fashion shows only last ten minutes. Anyway, designers like Diane Von Furstenberg and Michael Kors said this was a terrible idea, since their customers would be confused by seeing clothes they wouldn't be able to buy for six months. (Because it's not as though they won't see them in fashion magazines eons before they'd buy them.) We don't think that's the only reason designers wouldn't want normal people at their shows. Fashion Week, among its many purposes, is a masturbatory exercise for the editors, buyers, society people, celebrities, and others in the industry who attend to feel exclusive, important, and on the inside of a very special, very elusive (but not really) world. We don't presume to be immune to this allure and wouldn't dream of denying, say, the warm fuzzies we felt when we sat right behind Kanye West's baby mullet at the fall 2009 shows. Designers are charged with preserving the sanctity of this "in"-ness.
But all of that could be in danger. Because starting in September, a new group billing itself as the New York Fashion Week Organization plans to sell tickets to fashion shows staged at Madison Square Garden's theater venue. Proceeds from the ticket sales will benefit the Garden of Dreams charity that helps children in crisis. So anyone who can pay the ticket price — which has not yet been set — can go see a fashion show. In Madison Square Garden. How glam! The organization is not affiliated with IMG, which puts on the real Fashion Week that normal people aren't able to attend. They are currently soliciting young designers to participate in the shows (if you're interested, send a portfolio and tear sheets to NYFW at MSG, 2 Penn Plaza, Suite 1500). According to a press release about the project, "participation fees are kept to an absolute minimum." So you'll have to pay to partake, but hey! No one said charity was recession friendly.
So who knows who will wind up showing at this thing. We're having a hard time imagining some of our favorite young designers — Ohne Titel, Cushnie et Ochs, Julian Louie — signing on to present in the same venue as the circus. But we could be wrong.
GAME FACE [WWD]
Most Viewed Stories
Brad Pitt Fights Back Against Angelina Jolie and Her Plot to ‘Destroy’ Him
Looks Like Kate Middleton Is Enjoying the View in Canada
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
Megyn Kelly Roasts Trump’s Campaign Manager for Claiming He Doesn’t Make Sexist Comments
What It’s Like to Be a Female Reporter Covering Donald Trump
Finally Someone Called Donald Trump a Giant Baby and It Was Michelle Obama
22 Intimate Lost Photos of Marilyn Monroe
The Best Part of Being a Royal Is Getting to Pet Bunnies
Prince Married to Commoner Still Too Good to Tweet
Democratic Women Senators Are Very Concerned About Donald Trump’s Weight
From Our Partners
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.