It’s a Smelly Day for Hip-hop Celebrities

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Jay-Z. Photo: Patrick McMullan

Jay-Z, Rihanna, and Kanye West all got fragrance deals today, when Iconic Fragrances, LLC (where Jay-Z is a principal) signed an agreement with Parlux. Also part of the contract is the announcement of an upcoming scent with a "well-established female artist." Considering it's Jay-Z's deal and he's married to Beyoncé, let's read between the lines on that one. As for Jay-Z and Kanye making their big move into beauty, we like how they're giving Diddy some hearty competition. May the best metrosexual rapper win! [WWD]