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It’s a Smelly Day for Hip-hop Celebrities

Jay-Z.

Jay-Z, Rihanna, and Kanye West all got fragrance deals today, when Iconic Fragrances, LLC (where Jay-Z is a principal) signed an agreement with Parlux. Also part of the contract is the announcement of an upcoming scent with a "well-established female artist." Considering it's Jay-Z's deal and he's married to Beyoncé, let's read between the lines on that one. As for Jay-Z and Kanye making their big move into beauty, we like how they're giving Diddy some hearty competition. May the best metrosexual rapper win! [WWD]

Photo: Patrick McMullan

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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