Topshop’s New Ride: Accessories for Cyclists

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Cyclodelic for Topshop. Photo: Cyclodelic Flickr

Topshop's retail strategy keeps beating the downturn. After opening a flagship in Soho last week (that lived up to the hype), the retail giant is now launching a new line of accessories for female cyclists in the United Kingdom on Thursday. Designers Amy Fleuriot and Sarah Buck of Cyclodelic created the line, which offers headscarves, hats, visors, capes, ankle cuffs, bags, and grip tape, all in bright reflective colors. It's a move that capitalizes on the growing market of casual female riders and commuters. Although, we're crossing our fingers that they'll expand into spandex gear, like padded-butt shorts. Only Topshop could make ass protection stylish. New York bikers will have to head to London if they want any gear: The line is available exclusively at the Oxford Circus flagship. Boo. [Independent UK]