Designer Amir Slama is leaving Rosa Chá, the swim label he founded 21 years ago. Alexandre Herchcovitch will step in as creative director, with his first collection bowing for fall 2010. Slama sold a 75 percent stake in his label three years ago and recently decided to sell the remaining stake. But he's not retiring — in three to six months he says he'll start working on the Amir Slama swim brand. In the meantime he'll do what every bikini expert does: continue guest-lecturing at Cambridge. His post-Chá pursuits also include a line for a Brazilian department store.
Herchcovitch will continue designing his own label and promises to maintain the DNA of the Rosa Chá brand. Still, this should make Chá an interesting show next fall. Look at Herchcovitch and look at Chá. They both ... dress people. And that might be where the similarities stop.
Rosa Cha Founder Departs [WWD]
Most Viewed Stories
Can We Finally, Officially, Say That Amber Heard and Elon Musk Are Dating?
Why Everyone Loves the Alpha Girl
The 26-Year-Old Couch-Surfing After a Breakup
Will We Abandon Women’s Rights in the Name of Progressive Politics?
Gigi Hadid’s Family Celebrated Her Birthday by Bringing Out the Baby Pictures
When Women Pursue Sex, Even Men Don’t Get It
Ivanka Trump’s Line Relabeled by Retailer, Distributor
Fox News Racial-Discrimination Suit Alleges Black Female Employees Were Forced to Arm Wrestle
Madame Clairevoyant: Horoscopes for the Week of April 24
All My Exes Live in Texts: Why the Social Media Generation Never Really Breaks Up
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.