Ann-Sofie Back Signed As New Head Designer for Cheap Monday

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Ann-Sofie Back. Photo: Getty Images

Cheap Monday is branching out from its denim line. The Swedish company just signed Ann-Sofie Back as its new head designer. "I have not even begun," she tells Rodeo magazine. "But there has been much focus on jeans so far, and my task is to create a stronger identity on anything that is not denim." She'll set up in Sweden, where she recently relocated after living in London for eight years (she got married and her husband's children are in Sweden). So she said this step feels "absolutely right." [Rodeo]