A Fashion Week video game is coming out next year. No, seriously. Created by 505 Games, IMG, and world-renowned makeup artist Pat McGrath, the game will offer players a "true insider's point of view" of Fashion Week. It will include "world-class industry gurus," models, and celebrities, and will be available for the iPhone and for Nintendo, Microsoft, and Sony consoles. Women ranging in age from pre-teen to mid-thirties are the target audience. But who among them plays video games in their idle hours? Fashion people are supposed to spend their free time going to parties, shopping, drinking, getting body scrubs, BlackBerrying, and looking at themselves in the mirror — not playing video games. Unless a certain new fad in the world of gaming has created a feverish interest in the pastime among editors and designers and fashion aspirants — the Wii Fit. (Perhaps by now it's not the absolute latest cutting-edge technology to come out of the video-game world, but what the hell do we know about video games?)
Could the Fashions be holed up in their apartments on Saturday nights doing Hula-hoop and side planks on their little white mats to occupy themselves on those weekends they were embarrassingly not invited out to the Hamptons? The Wii Fit may look more boring than watching a football game on TV, but maybe it shares the same addictive properties as crack. If this new fashion video game involves, say, trying to feed models or throwing squirrels at protesting PETA members trying to infiltrate the tents — or André Leon Talley in any way whatsoever — it could be amusing.
Game Developer Steps Onto Fashion Week Runway [MediaPost]
Most Viewed Stories
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
It’s Finally Possible to Understand What Happened to Amanda Knox
Looks Like Kate Middleton Is Enjoying the View in Canada
Finally Someone Called Donald Trump a Giant Baby and It Was Michelle Obama
The Very Uncomfortable Experience of Rewatching Election in 2016
Rob Kardashian and Blac Chyna Reportedly Broke Up
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
Ask Polly: Should I Try to Help My Alcoholic Friend?
22 Intimate Lost Photos of Marilyn Monroe
Outrageous Party Photos From Andy Warhol’s Factory Days
From Our Partners
Who What Wear
powered by PubExchange
Latest News from The CutBrad Pitt Reportedly Takes Voluntary Drug Test, Is ‘Cooperating Fully’ With DCFS Investigation
After reportedly being accused of child abuse.Kate Hudson Would Like to Date Someone Who’s Funny, Hot and — Oh Yeah, Looks Like Brad Pitt
She told Howard Stern about the qualities she’s looking in a man.Kim Kardashian Assaulted by the Same Guy Who Grabbed Gigi Hadid [Updated]
She’s reached out to French officials after he ran up and kissed her ass.Your Zits Are Actually Keeping You Young
New research suggest they are nature’s anti-ager.Rihanna’s Paris Fashion Week Show Involved a Lot More Purple Satin Than Anyone Was Expecting
Pastels were a major theme.Looks Like Kate Middleton Is Enjoying the View in Canada
It’s a beautiful country!College Student Printed Out Her Roommate’s Subtweets and Posted Them in the Dorm in Today’s Best College Drama
She printed out every subtweet and posted them on a bulletin board.The Y Is Back in YSL, But Not Much Else Is Yet
Anthony Vaccarello’s debut collection falls back on label classics. Plus: Young Parisian designers experiment.Prince Married to Commoner Still Too Good to Tweet
Their 'first tweet' was not impressive.Finally Someone Called Donald Trump a Giant Baby and It Was Michelle Obama
It was inevitable.
She has quite a few personal pieces from Brad Pitt that might wind up on the auction block.Models at Margiela Looked Like Rainbow Brite Alien Angels
Cosplay for characters that haven’t been invented yet.Senate Approves Long-Delayed Zika-Funding Bill
The $1.1 billion measure is expected to pass the House later today.Democratic Women Senators Are Very Concerned About Donald Trump’s Weight
“Campaign stress?”Emma Watson and Justin Trudeau Hold International Wokeness Summit
Rude of them to not invite the American delegate, Matt McGorry.Whoopi Goldberg on Vetements and Burning Bridges
The comedian is trading The View for a higher profile in the fashion world.This Gentle Mask Kills Zits Overnight
And it doesn’t stink.What Really Happens Backstage at the Shows
Runway beauty used to be pretty low-key. Now it’s one of the main events.Gary Johnson Calls in Supernatural Powers for Election Help
Melissa Joan Hart is the new Connecticut chair for the Gary Johnson campaign.The FDA Is Finally Going to Update the Term ‘Healthy’
Currently, foods that are low in fat but high in sugar can use it, which, no.