Gucci Sues Guess? Inc. Over Use of ‘G’

Too many 'G's.

Yesterday, Gucci America Inc. filed a complaint in New York against Guess? Inc. for trademark infringement. Gucci claims that Guess?'s use of green-and-red-stripe designs and interlocking 'G' patterns directly rips off Gucci's most famous line of accessories. Gucci also says that it appears that Guess? is deliberately trying to "Gucci-ize" its brand. In addition to seeking money damages, Gucci wants all items with the potentially infringing look to be destroyed. Those are huge requests, so, no matter what, this is going to end badly for one party involved. But that's just our best guess. [Bloomberg]