British company Kiniki is making what it calls "tan through" swimwear. That means the fabric allows 80 percent of sunlight through the bathing suit, so you don't get tan lines. Or, as the Kiniki website says, "so you can tan all without baring all!" Oh ... yes! Except ... no! This is, in fact, a very bad idea, because of that little thing called skin cancer. Experts are worried, since this garment is the opposite of UV-protective clothing. People might not put sunscreen on under the suits. And what if they don't reapply sunscreen when it wears off, which it is all too likely to do — rapidly — with the fabric rubbing against it? If you're on the beach in public, how would you reapply sunscreen to, um, those areas without looking like a freak? And if you don't lotion up, imagine the sunburns. Imagine them. Why would anyone want to risk that? We don't know, but apparently a lot of people do. The people who make the suits say they can't keep up with demand since they launched four weeks ago. And the suits only come in animal prints!
When perusing the Kiniki site, we thought, Isn't it a little sexist to assume that only women would want to lose their tan lines? Is Kiniki suggesting that tan lines on women are bad but tan lines on men are okay, in some sort of offensive double standard along the lines of the cultural norms of bikini-line maintenance for both sexes? And then we scrolled down some more.
Well, at least they're not offensive due to sexism.
'See through' swimsuit to eliminate tan lines [Telegraph UK]
Most Viewed Stories
Everything We Know About Brad Pitt’s Plane Incident
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
25 Famous Women on Being Alone
Jaden Smith on the Many Subtle Flavors of Water
Kim Kardashian Might Vote for Donald Trump
22 Intimate Lost Photos of Marilyn Monroe
If You See Brad Pitt As a Fallen Hero, It’s Because the Rules Have Changed
Kylie Jenner’s Getting Sucked Into Tyga’s Debt Problems
Taylor Swift’s Squad Begged Kim Kardashian for Mercy
Bask in the Glory of This Dramatic Email Sent to a UCLA Freshman by Her Future Roommate
From Our Partners
Who What Wear
powered by PubExchange
Latest News from The CutAdam Levine and Behati Prinsloo Unveiled Their Baby on Instagram
Her name is Dusty Rose Levine. Awwww.Beyoncé and Tina Knowles Did A Normal Mother/Daughter Thing
Houston’s Solid Gold Beauty Supply received the Queen Bey herself.Brad Pitt Probably Won’t Face Prosecution for Child Abuse
The Brangelina Divorce Machine marches on.North West Is a Pretty Great Flower Girl
Brides, prepared to be upstaged.The Kids From Stranger Things Are Hanging Out With Nicolas Ghesquière
Millie Bobby Brown, Caleb McLaughlin, and Gaten Matarazzo hit up Louis Vuitton’s HQ in Paris.A ‘Cagney & Lacey-Esque’ Police Drama Is Currently in Development at ABC
Bring. On. The Female. Detectives.Kylie Jenner’s Getting Sucked Into Tyga’s Debt Problems
She’ll have to answer questions under oath in the latest lawsuit against him.Lauren Hutton and Gigi Hadid Make the Best Intergenerational Model Pair
It was a major moment.Your Basement Gym Is No Match for These $10 Million Wellness Amenities
The two superstar brokers of Million Dollar Listing New York fame discuss.The NFL Is Taking Steps to Recruit More Women
It’s part of a major push for gender equality.
When it comes to white denim, the only rule is that it should flatter you.Hotel Counts Sensual Framed Photos of Jeff Goldblum Among Its Amenities
A true luxury.The Cabal of Fabulous Rich Ladies Who Built Gustav Klimt’s Career
Their stories and portraits are featured in a new exhibit at Neue Galerie New York.The Chanel No.5 Launch Party Was the No. 1 Place to Be in L.A. Last Night
It doesn’t get any better than Nas and Chanel bags.An Uber Operator Allegedly Laughed at a Man for Calling to Report a Sexual Assault
The driver has since been permanently banned.Kate Moss and Paris Hilton Partied This Week
People cried while waiting for Gigi Hadid.See the Newest Fashion Campaigns for Fall
Including Pharrell’s democratic G-Star campaign, Fenty Puma by Rihanna, and Acne Studios.Kim Kardashian Might Vote for Donald Trump
Oh, dear.A Black Woman Painted Her Entire Body White to Protest Police Brutality, and Facebook Removed the Video
It took hours for the platform to restore her video.Toxic Masculinity Causing Men to Avoid Tofu and Exclamation Points
Men aren’t the only jerks who text with periods.