Kate Winslet to Shill More Lancôme; Agreement Signed to Limit Animal Testing

Kate Winslet

• Lancôme is upping its use of Kate Winslet, who has been the face of the brand's Trésor fragrance for two years. Starting in July, she'll also star in campaigns for Rénergie skin care and L’Absolu Rouge makeup. [WWD]

• The regulatory agencies in Japan, Europe, Canada, and the United States signed an agreement that states they will collectively reduce the amount of animal testing for cosmetics worldwide. Save the mice! [Cosmetics Business]

• Vibrating mascaras are coming to the drugstore. After Lancôme, Estée Lauder, and Prescriptives all launched versions last year, Maybelline also has plans to release an oscillating mascara named Pulse Perfection this July for $14.99 — half the price of the others. [Face Candy]

• The Wig Purifier is a new product that promises to sterilize your wig in 10 minutes. You know you want one. [Jezebel]

The Hills star Audrina Patridge lightened her hair color to a dirty, light blonde, furthering the theory that she really wants to be Lauren Conrad. [People/StyleWatch]

• People are confused about the proper way to wear sunblock as SPF numbers on bottles climb to 75, 85, and 100. Don't be fooled: Dermatologists conclude it's not about the number you wear, but how often you reapply in order to protect yourself. [NYT]