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Putting a Price on Pop-ups

A Botkier pop-up.

With the announcement of a slew of pop-up shops popping up almost daily — DecadesTwo at Kiki de Montparnasse, and Yohji Yamamoto's Coming Soon line, to name a few — this retail approach is a big trend for labels to make a quick buck. And tenants and landlords find the deal mutually beneficial. Renting a space in Soho costs $1,000 a day. That's the price of four discounted Botkier bags that were on sale at the company's recent pop-up sample sale in Soho, so you can just imagine what kind of revenue rolls in at these things. [WWD]

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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