Soho Gets a Preppy Addition

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Shirts, $128–$142 at Jeremy Argyle. Photo: Courtesy of Jeremy Argyle

Last Saturday, Jeremy Argyle flung open its doors on Spring Street, offering men a paradise of preppy shirts. Designer Brian Jeremy Guttman aims to cover all bases of the urban man's wardrobe (from work to play and beyond). In addition to the large variety of patterns and styles, the line prides itself on subtle distinctions like square buttons and angled cuffs. Conveniently for Guttman, who launched the line this month on his site, the preppy, just-in-from-Nantucket look is huge for men this summer, with boat shoes and plaid on everyone's must-have list. These days, no one wants to dress the part of the slick banker, so casual basics and classic shirt options at affordable prices are the new thing to buy and wear.

Jeremy Argyle, 160 Spring St., at West Broadway; 212-586-2240.