Laetitia Casta Stars in Bulgari Fragrance Campaign; Ed Westwick’s Favorite Lip Balm

Casta for Bulgari.

Laetitia Casta is the face for Bulgari's new fragrance, Blv Eau de Parfum II, a scent inspired by the color blue. [Now Smell This]

• Does man cleavage expose too much chest hair? [Beauty Department/Glamour]

• Ed Westwick wears ergonomic Eos lip balm. Now you know. [Spoiled Pretty]

• Alicia Keys was so inspired by her recent trip to Morocco that she asked her makeup artist to design a Moroccan-inspired look for the BET Awards last night. [All About the Pretty]

• Tarte Cosmetics launched its own channel on YouTube featuring tutorials on how to apply makeup. How helpful. [Beautiful Makeup Search]