With three stores now open in the city, In God We Trust's Shana Tabor has created a mini-empire. She first began with a little shop in Williamsburg to house her own line of jewelry and clothing and some locally made pieces by friends. Her own men's and women's lines, which fill about 90 percent of the store, consist of intricate charm jewelry, classic button-up shirts, small leather goods, and adorable fifties-style dresses. We caught up with Tabor at her Ludlow Street store to discuss a deep loathing of oversize tanks, a love for full slips, and her own retro-Americana aesthetic.
What’s the inspiration behind In God We Trust? Where did the name come from?
The store was inspired by good times and great oldies! The name comes from the U.S. motto that also lives on our currency. I viewed the store as a comment on the love and interests of America.
What is the aesthetic of the store based on?
The Ladykillers — the movie from the fifties with Peter Sellers!
What type of person shops at In God We Trust?
Crazy people, happy people, fierce people, shy people — but mostly crazy.
Describe some of your favorite pieces that will be in stock this season.
Judi Rosen’s high-waisted classic denim and Rachel Comey’s wooden platform clogs.
What was the first designer item you bought or wore?
A Marc Jacobs blouse. It had stripes and bows and brass buttons; I couldn’t resist. I think I’m still carrying the guilt of the purchase.
Who were some of your favorite designers growing up?
I’d have to say Ossie Clark, though I probably didn’t know about him until my twenties.
Who are your style icons?
I love Susan Sarandon’s character from The Witches of Eastwick.
Tell me about your personal style. What pieces or labels do you wear most?
My style can be a bit eclectic and mood driven. I wear a lot of vintage clothing. In God We Trust aside, some other current designers I love to wear are Judi Rosen, Church and State, Fremont, and Built by Wendy.
Where do you shop most in NYC (other than your own store)?
H&M, but shhhhhhh!
Is there an item you are currently coveting?
Does an apartment with a backyard count?
What trends are you into this season?
Platform wooden clogs — any kind!!! I love ‘em and I can’t get enough.
Any trends you wish would just disappear?
Uggs. Also, the oversize tank top with the side boob and bra showing. This looks good on about three people in the world. And, yes, that means the rest of you DON’T look good.
What’s something every woman should have in her closet?
Full slips. I have a bunch of vintage slips that I’ve picked up here and there and I wear them to sleep or under dresses — they are a must-have in my life.
Finish this sentence: I never leave the house without …
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