The Fruits of Diddy’s First Sean John Model Search


In April, P. Diddy launched the Faces of the Future contest to find the stars of his fall 2009 Sean John campaign. And the winners have been revealed. From left, models are Jeffrey Miller, Antonio Cannon, and Richard Harrison. Now, only Jeffrey and Antonio were Faces of the Future winners. Richard was a professional model already. “We are figuring out ways to stretch our dollars and make an impact,” said Dao-Yi Chow, creative director and vice-president of marketing at Sean John. So maybe Jeffrey and Antonio represent the stretching of dollars, while Richard represents the impact. The whole thing really is an admirably thrifty, yet effective, marketing effort.

New Faces for Sean John [WWD]