Topshop is getting into the biking spirit. The megastore is renting out bikes, starting this Saturday at noon, for free. The initiative is an effort to get New Yorkers on bikes, in shape, and trying out all those nifty little bike lanes we've been seeing and hearing about. Now, we've all seen how good biking intentions can go seriously bad (cough cough DKNY), but perhaps this promotion will work. Of course, what hasn't been mentioned is what happens when people don't return the bikes. Dare we suggest an unscrupulous hipster or three would take advantage of such goodwill and steal a bike? Yes. Plus if a newbie rider gets into a wee bit of trouble, well, let's just hope Topshop has considered having waiver forms filled out. But hey, otherwise, cute girls in dresses will be biking around, in the rain.
Most Viewed Stories
Living in L.A. Made Me Get Over My Body Issues
Vera Wang Says: Know When to Walk Away … and Start Something New
Are the Chemicals in Sunscreen Worse for You Than Tanning?
The Jock Who Enjoys Playing the Field
Misguided Men Convinced Skateboarding Is a Chick Magnet
Taylor Swift Re-creates an Awkward Middle-School Group Date
Caitlyn Jenner Knows How to Make an Entrance
Hood by Air’s Beauty Look Will Make Your Teeth Ache
Basketball Star Confronts the WNBA’s Male Trolls
25 Famous Women on the Best Advice They’ve Ever Given — or Received
From Our Partners
Here's What Texting Really Does to Your Spine
gay marriage is legal!
Your Jaw Will Drop Over This Makeup Artist's Tiny Masterpieces
Right-Wing Extremism Kills More Americans Than Islamic Terrorism. So Why Aren’t We More Afraid of It?
powered by PubExchange
Latest News from The CutOverachieving Ballerina Gets Overdue Promotion
After 15 years with the American Ballet Theater, Misty Copeland is the first African-American principal ballerina in an elite company.Like Someone Hotter Than You? Don’t Give Up Hope
A new study suggests that time evens out the hotness playing field.Playful Speakers Made for the Beach
Turn your little patch of sand into a party.SCOTUS Temporarily Blocks Closing of Texas Abortion Clinics
The Court issued a stay on the new law that would effectively shut down half of the state's abortion clinics.The Jock Who Enjoys Playing the Field
This week's sex diary.How to Wear Makeup While You’re Sweating
In the latest “Ask the Cut” video, we offer advice for wearing makeup in the summer heat.Misguided Men Convinced Skateboarding Is a Chick Magnet
Old dudes are trying to skate their way into your pants.How to Pursue a Second Act in Fashion
Sophie Buhai has a new life and a new design business on the West Coast.Bully’s Lead Singer on How to Scream Effectively
A Q&A with Alicia Bognanno.Scenes From Paris Men’s: Pacifiers and Bucket Hats
Plus: spiky sweaters, black eyes, bedazzled foreheads.
All genders can (and should) wear "menswear."Everything You Need for a Day at the Beach, Minus the Suit
Your beach look could always be sharper.Spray the Ocean Breeze
Up your face-mist game for your next beach day.Taylor Swift Re-creates an Awkward Middle-School Group Date
All aboard the S.S. Puberty.Kurt Cobain and ‘Samurai’ Looks at Men’s Shows
See all the spring 2016 shows you missed from Paris this weekend.Hillary Knows Exactly What Kind of Dumb Beach-Themed Merch You Want
It's like she already knows you love temporary tattoos.Basketball Star Confronts the WNBA’s Male Trolls
It's definitely time for Jimmy Kimmel to do "Mean Tweets" with female athletes.Hood by Air’s Beauty Look Will Make Your Teeth Ache
Pretty hurts.Are the Chemicals in Sunscreen Worse for You Than Tanning?
Demystifying the complicated process of protecting your skin.Laverne Cox Wore a Delicate Chain Harness
This is how to accessorize a plunging neckline.
Life as a 2.5 in the land of the permanent beachbod.Outfit of the Week: A Summer-Friendly Suit
Because you still need to look good for the office.Body Glitter and Rainbow Eye Shadow at New York’s Pride Parade
Colorful scenes from yesterday's momentous celebration.John Oliver Has a Simple Rule for Avoiding Transphobia
If you wouldn't ask Jimmy Carter whether he's circumcised, don't ask a trans person about their genitals.Male-Stripper Etiquette From Magic Mike XXL
Learning from professional Stephen "tWitch" Boss at the film's premiere.
You can find Rihanna in the club, adoptin' a pup.Boyhood’s Boy Is Waiting in the Fashion Wings
The actor Ellar Coltrane makes an entré into the style world.Caitlyn Jenner Knows How to Make an Entrance
She entered an NYC Pride event on Sunday to cheers and applause.Lara Stone and Kate Moss Are Together at Last
The supermodels join forces for Balenciaga's fall campaign.Astrology GIFs for the Week of June 29, 2015
Money, money, money!