Will Eva Mendes’s Calvin Klein Ads Overshadow Soho Billboard?

Eva slides it off.

As the international press and the fashion elite continue to roil and rumble about the denim pornography on display on Calvin Klein's Soho billboard, a new ad by the company is selling the same product (sex, not clothes) through different channels. This time it's noted clothes-shedder Eva Mendes carefully peeking down the underwear of a rather confused-looking male mannequin in a baby-oiled, black-and-white shot. Though technically more revealing than the Soho poster, we feel the public will be more receptive to this more traditional one-on-one pic. Group sex is, after all, an acquired taste.

Calvin Klein Underwear F/W 09.10 Ad Campaign | Eva Mendes By Steven Klein
[Fashion Copious]