Charlotte Gainsbourg Lands Fragrance Campaign; Cuomo Limits Fake Beauty Reviews

Charlotte Gainsbourg.

• New York State Attorney General Andrew Cuomo is cracking down on "Astroturfing" in the beauty industry, which refers to companies posting fabricated reviews about their own products online. Lifestyle Lift agreed to pay the state $300,000 for fake comments about its face-firming procedure. [Fashionista]

• David Wright of the Mets is the newest partner of Mission, a skin-care line tailored to athletes that donates proceeds to charity. He joins fellow partners Serena Williams, Steve Nash, and Amanda Beard. [NYP]

• Charlotte Gainsbourg is the new face of Balenciaga's fragrance, which will debut in February 2010. [WWD]

• If you've ever considered trying Latisse, a new product that promises to lengthen lashes, you may want to read this upcoming diary from someone braving possible side effects (like itchy eyes, redness, dryness, and skin darkening) to try it. [BellaSugar]

• Celebrities are still wearing spring's tangerine-lipstick trend on the red carpet. [Beauty Department/Glamour]