At the beginning of the year, the legendary Katie Grand abandoned her editor-in-chiefdom of Pop for Condé Nast's new Love magazine. She took most of her Pop staff with her, leaving Pop's very survival uncertain. Then Russian socialite Dasha Zhukova was randomly installed as Grand's replacement, as though every experienced stylist or editor that might have had a shot at filling Grand's shoes had joined the Peace Corps. Prior to the appointment, which the fashion world blatantly scoffed at, Dasha was arguably most famous for her relationship with Russian billionaire Roman Abramovich. But Dasha's fist issue of Pop is due out September 1, so it's time for her to start doing damage control. You know, reaffirming her talent, credibility, and fashion expertise to the fashion industry. Perhaps that's why she agreed to do an interview for Interview, which obnoxiously waxes on for four pages before even getting into Pop.
She told Derek Blasberg:
I’ve wanted to do a magazine for years. In fact, my friend Olympia Scarry and I had worked on a magazine concept before. We did up a dummy version, and even looked to get it printed. It was not like Pop. We had only planned on a single issue a year, and the layout was different. But when this opportunity came along — an entire magazine ready to go and fully staffed, with an entire infrastructure — eventually I decided it would be stupid not to at least entertain the idea ... My initial reaction was, “No way. I don’t want this.”
Oh, so she wanted to run a magazine. Now it all makes sense! What a great reason for her to land the job. She's only attempted it once before, for fun, but she has opened an art museum in Russia and started a clothing line (called Kova & T) with no experience in those things, so running the magazine Katie Grand made great is just another new thing for her to add to her résumé. So why did Dasha doubt herself initially?
I read fashion magazines, but I’m not all up in the mix. I’m not from this world. I haven’t spent years in fashion making friends and making enemies. I barely know who half the people are. Obviously, I know that Katie Grand started Pop, and that it’s a product that’s so associated with her in this world. But in my world, it’s just Pop.
Well, at least she's probably looked up the magazine on Wikipedia.
Dasha Zhukova [Interview]
Most Viewed Stories
How Angelina Jolie Won the First Big Battle in Her Divorce
25 Famous Women on Being Alone
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
22 Intimate Lost Photos of Marilyn Monroe
Everything We Know About Brad Pitt’s Plane Incident
Jaden Smith on the Many Subtle Flavors of Water
Adam Levine and Behati Prinsloo Unveiled Their Baby on Instagram
The National Nightmare Is Over: Kim Kardashian Will Vote for Hillary
Taylor Swift’s Squad Begged Kim Kardashian for Mercy
Gigi Hadid Fought Back Against a Creepy Stranger Who Grabbed Her
From Our Partners
Who What Wear
powered by PubExchange
Latest News from The CutThe Will & Grace Reunion Was Intensely Documented for Social Media
Eric McCormack, Debra Messing, Megan Mullally, and Sean Hayes want you to feel FOMO.Emma Watson Helped Make A Short Film to Inspire You, Ladies
Jump those hurdles. Swing from a chandelier.Get Gender-Free Fashion Delivered to Your Hotel Room
Best room service ever.Olivia Wilde and Jason Sudeikis Are Having a Girl
It’s yet another reason to be #NeverTrump.The Newsroom Meets Mad Men in the First Trailer for Amazon’s Good Girls Revolt
Revolt away, girls.Arrest Made in Pippa Middleton iCloud Photo Hack
The hacker reportedly offered The Sun and The Daily Mail 3,000 pictures for a large sum of money.The National Nightmare Is Over: Kim Kardashian Will Vote for Hillary
She’s with her.Dolce & Gabbana Was an Italian Lovefest
The theme was Tropico Italiano.Watch the Salvatore Ferragamo Livestream
Enjoy!Adam Levine and Behati Prinsloo Unveiled Their Baby on Instagram
Her name is Dusty Rose Levine. Awwww.
Houston’s Solid Gold Beauty Supply received the Queen Bey herself.Brad Pitt Probably Won’t Face Prosecution for Child Abuse
The Brangelina Divorce Machine marches on.North West Is a Pretty Great Flower Girl
Brides, prepare to be upstaged.The Kids From Stranger Things Are Hanging Out With Nicolas Ghesquière
Millie Bobby Brown, Caleb McLaughlin, and Gaten Matarazzo hit up Louis Vuitton’s HQ in Paris.A ‘Cagney & Lacey–esque’ Police Drama Is Currently in Development at ABC
Bring. On. The Female. Detectives.Kylie Jenner’s Getting Sucked Into Tyga’s Debt Problems
She’ll have to answer questions under oath in the latest lawsuit against him.Lauren Hutton and Gigi Hadid Make the Best Intergenerational Model Pair
It was a major moment.Your Basement Gym Is No Match for These $10 Million Wellness Amenities
The two superstar brokers of Million Dollar Listing New York fame discuss.The NFL Is Taking Steps to Recruit More Women
It’s part of a major push for gender equality.Obsessively Testing the Best White Jeans to Wear All Year Round
When it comes to white denim, the only rule is that it should flatter you.