Futuristic watch company Nooka is the latest brand to pop-up at East Village concept shop Den this Friday, with an installation titled "Time. Scent. Space." The interior is among the most impressive Den transformations to date, with neon-hued watches set against bold black, white, and gray striped walls. Though Nooka is known for its mod timepieces, the brand is venturing into new territory, premiering a line of silicone wallets (er, "Asset Organizers"), bendy polyurethane belts, and a signature scent with notes of Japanese yuzu, pink pepper, and leather. The lightweight, rubbery wallets tout flip-up tops and various card slots, and the spring-loaded belts were inspired by plastic packaging ties. Apart from the new wares, the 350-square-foot shop is packed with the full line of unisex watches, from candy-colored, bangle-like bands to a higher-end selection of leather-and-stainless steel styles. Click ahead for a preview of the goods.
"Time. Scent. Space." 7/108/8. At Den, 330 E. 11th St., nr. Second Ave. (212-475-0079); MS (noon9), Su (noon8).
Most Viewed Stories
The Fashion Executive Who Doesn’t Wear Underwear on Dates
25 Famous Women on Being Alone
22 Intimate Lost Photos of Marilyn Monroe
Prince George Has No Time for Justin Trudeau’s High Fives
How Angelina Jolie Won the First Big Battle in Her Divorce
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
Madame Clairevoyant: Horoscopes for the Week of September 26
The Will & Grace Reunion Was Intensely Documented for Social Media
Amy Schumer Went All Out for the Kiss Cam at a Mets Game
The 6 Best Denim Shops on Etsy
From Our Partners
Who What Wear
powered by PubExchange
The Cut’s Latest Shopping FeaturesHow to Wear a Pink Suit
That millennial-friendly color strikes again.Cheap Thrill: A Frilled Tomato-Red Jumpsuit
Saucy.14 Things on Sale You’ll Actually Want to Buy: From a Backpack to a Bralette
This week, we dug through the darkest, deepest depths of the internet and found a back-to-school-worthy backpack and a $30 mint-green lamp.Treat Yourself: This Ring Will Make You Feel Like a Boss
A defense against impostor syndrome.Back-to-School Shopping Guide: The College Years
From fuzzy pillows to flatware.The 11 Best Pieces to Buy at Avenue 32’s Sale
Deep discounts, up to 80 percent off.Could These Be the Best Workout Leggings?
Meet the high-waisted version of ADAY's perpetually sold-out Throw and Roll leggings.The Perfect Summer Blanket Is Here
Never wake up in another night sweat again.Cheap Thrill: a Summer Dress You’ll Want to Wear Every Day
For work and weekend.How to Wear Two Bright Colors Together
Marigold and acid-green actually go together really well.
Grunge and glam had a baby together, and it's this clutch.Drake’s Is Now Collaborating With J.Crew
The British menswear brand, not the rapper.13 Basics on Sale, From a T-Shirt to a Tea Kettle
Here, some simple things on super-sale.Here’s Another Way to Get That Vetements Look
Champion's Reverse Weave collection is now sold on SSENSE.10 Bodysuits to Tuck Into Pretty Much Everything
Wear them with mom jeans, high-waisted skirts, work pants ...How to Make Your Work Clothes Less Boring
Take some liberties with this cool Tory Burch skirt.You Can Now Wear Your Succulents on Your Fingers
With the 13-piece Cactus de Cartier collection.Vivienne Westwood’s New York Debut, Unexpected Pool Floats, and a ’70s-Inspired Record Store
What's new in New York stores.Treat Yourself: A Bubblegum-Pink Varsity Jacket
Get one for everyone in your girl gang.9 Ways to Make Your Summer Wardrobe Less Boring
Don't freak out. Buy one of these nine things instead.